by Danielle Andrews Sunkel Business cards are an essential part of your marketing and brand awareness. One could argue they are the most important aspect of your marketing, second only to your website. Every where you go, any time you speak about your business, any time you introduce yourself, you are giving your card toRead More
WPIC’s Mexico Wedding Specialist Event
by Danielle Andrews Sunkel Yesterday we held a Mexico Wedding Specialist Certification event for our WPIC Alumni, at the gorgeous Vaughan Estate at the Estates of Sunnybrook, in Toronto. Petar Valkov, of Bicoastal Images captured the day for us beautifully! Attendees were greeted with a shot of tequila in “Mexico” branded glasses coloured and displayed inRead More
Why not to cover wedding cakes in buttercream during the summer (with photos)
by Danielle Andrews Sunkel For years we have been telling you to steer clients away from Buttercream for their Wedding Cakes when it is warm outside. I had never seen an example, but I could just imagine. Well, back in 2008, I took the Wilton Cake Decorating Courses and for the Course II final project,Read More
Are You Pricing Yourself Right Out of Business?
By: Tracey Manailescu Wedding budgets have definitely increased since 2000 when I started coordinated weddings, with more people making more money, working higher paying jobs, and the allure of pretty weddings to wow us is all around. We have Pinterest, wedding magazines that are dripping with gorgeous details and online blogs that are begging usRead More
How to Set Up Your Vendor Network
by Guest Blogger, Meagan Eagles, WPICC of Weddings Tied With Lace , in Niagara Networking is important in any industry, but when it comes to weddings, this is the one industry where we get to work with different vendors every week! As planners it is important for us to create and build our network as aRead More
Fake it, till You Make it? I Think Not
by Danielle Andrews Sunkel Lately, I have heard a lot of people give the advice, “Fake it till you make it.” I’m all for “dressing for the job you want, not the job you have,” but I just can’t get on board with pretending to be successful and experienced, when you are not. It is not fair toRead More
WPIC Get Together at the Sultan’s Tent
By: Tracey Manailescu The Wedding Planners Institute of Canada had a fantastic get together last week at The Sultan’s Tent. We seriously love this venue. Super attentive staff, amazing food, and very unique and detail-rich decor. A special thanks to WPIC’er Jennifer Perusini (VP of Marketing, Events & Sales) for arranging the tour and evening specifically withRead More
Goals are Dreams with Deadlines
by Danielle Andrews Sunkel As most wedding business owners wind down after the 2013 wedding season, the smart ones are starting to plan their 2014 season. The break between wedding seasons is a time to assess this year and set goals for yourself and your business for next. Everyone has a dream of whatRead More
Time for Wedding Pros to Plan their Business Reboot
by Danielle Andrews Sunkel There is a reason most Wedding Conferences happen in November. Yes, it is usually the slowest month of the year for weddings, but more importantly, it is the month that the wedding industry renews itself. Each year we are faced with a new industry, couples get engaged, enter our industry thenRead More
Blending Religions for Interfaith Jewish Weddings
by Guest Blogger, Cigall Goldman, of MazelMoments A wedding is more than just a party, but a merging of two lives, families and sometimes religions. Interfaith weddings offer ways to blend a couple’s faith and cultures, creating a unified start to their life together. Whether it’s deciding on who officiates the ceremony, or discussing whichRead More
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