Social Media is a Tool NOT a Destination

A lot of wedding professionals focus the bulk of their marketing on social media. Often they get attached to various social media platforms and will get upset if you mention that the platform is just a tool – and since you don’t own it, it could disappear tomorrow.  However, that’s the truth.

Social media is a tool to use to promote your content, but it’s not the destination where you want to send your audience. Your website is. Due to this fact, you don’t want to put all your eggs in one social media platform basket.

It’s a Discovery Tool

Using social media, you can learn so much about your audience. You can set up alerts to learn what is being said about any topic, person, or business under the sun. Being able to listen in on your audience is almost like having magic powers when it comes to developing your marketing message.

It’s Humanizing

You may be surprised to read this because sometimes it seems the opposite is true due to the high rate of bullying on social media platforms like Twitter. However, social media is encouraging businesses and corporations to become more humanlike in their marketing. And you can use this to your advantage by focusing on showing your brand voice and personality in a humanizing way.

It’s a Money Saver and Equalizer

Social media saves you a lot of money on marketing because it lowers the barriers to entry into the market. This is because before social media, you had few ways outside of expensive advertisements in newspapers and magazines to get the word out. Now you can market and advertise for free using social media.

It’s a Tool to Find Your Audience

Each social media platform is a community in and of itself, much like a city or state is a community too. With few exceptions, you’ll be able to find your ideal audience on various social media platforms.

It’s an Addictive Presence

Social media is addictive due to the fact that people love getting information. Much like the character in the old movie Short Circuit, where the robot Johnny Five loves getting input. Humans are no different. We love input, and the more relevant and high-quality input you can deliver to them, the more likely they are to want to see more.

Social media is wonderful, but once you realize it is a tool to drive clients to your website and not the actual destination, you will also see that depending on just one of all the different platforms that exist is a mistake. Always ensure you own your content on your website first, then share it with your audience using the tool of social media to spread the word.