by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc.
August is a golden month of transition and opportunity. It is the last stretch of summer. Soon, vacation mode will wind down, routines will shift, and the busy “Wedding Season” will start to slow. At the same time, the exciting “Engagement Season” is right around the corner, bringing a fresh wave of potential clients and bookings for the last quarter of the year.
Adding to this powerful time is the cosmic event on August 8 known as the Lion’s Gate Portal. Many believe this celestial alignment amplifies abundance, creativity, and manifestation. August 8 is also associated with the master number 8 in numerology. Many cultures, including the Chinese culture, consider 8 a lucky or master number symbolizing infinite success, wealth, and personal power.
With all this energy and seasonal transition, August is the perfect month to take intentional steps to elevate your wedding business. Whether you are gearing up for a strong finish to the year or setting the stage for new opportunities, here are eight ways to make this month count:
1. Tap into the Energy of August 8
August 8, the Lion’s Gate Portal, is considered one of the most powerful energetic days of the year. Set aside some quiet time to journal, meditate, or visualize your business goals. Picture your ideal clients, your dream projects, and your income milestones as if they are already happening. This focused energy can help manifest new opportunities.
✨ Action Tip: Create a vision board or digital collage of your goals and revisit it throughout the month.
2. Refresh Your Portfolio for the Seasonal Shift
As wedding season slows down, couples who got engaged this summer will start planning. Make sure your portfolio and online presence reflect your current style and offerings. Replace outdated photos and update your website copy to speak directly to the couples you want to attract next.
✨ Action Tip: Highlight your best work from this year and add testimonials from recent clients.
3. Reconnect with Vendors
Relationships are the foundation of abundance. Reach out to vendor partners with a friendly check-in message. No sales pitch, just genuine connection. This keeps you top of mind and can lead to referrals or repeat business.
✨ Action Tip: Send a personal email or DM to five collaborators this week.
4. Prepare for Fall Booking Season
Engagement season means more inquiries are coming soon. Review your inquiry process, pricing, and packages to ensure they are clear and attractive. Consider how your brand voice and visuals can appeal to couples planning their weddings this fall and winter.
✨ Action Tip: Update your inquiry auto-responder and booking FAQ to be welcoming and informative.
5. Host a Mini Brand Shoot
Create fresh content that showcases your style and personality. Whether it is behind-the-scenes photos, styled shoots, or candid shots of you at work, new images help keep your brand vibrant and engaging on social media.
✨ Action Tip: Schedule a short brand shoot with a local photographer to create two or more weeks of Instagram content.
6. Invest in Learning
August is a great time to pick up new skills or get inspired. A webinar, podcast, or short course can spark new ideas and help you refine your business approach.
✨ Action Tip: Pick one education resource this month and schedule time to engage with it fully. Have you claimed your FREE ticket for the Book More Weddings Virtual Summit this month???
7. Plan for Engagement Season
As wedding season wraps up, engagement season starts heating up. Create packages, offers, or content specifically tailored to newly engaged couples. Make it easy for them to find you and understand how you can help make their dream wedding a reality.
✨ Action Tip: Launch a limited-time offer or free Initial Meeting for engaged couples to attract early bookings.
8. Set Bold Intentions for the Last Quarter
You do not need a new year to make resolutions. Choose one big intention for your business and act as if it is already true. This mindset shift can create momentum and attract the right opportunities.
✨ Action Tip: Set your phone or computer background to your intention or affirmation.
Final Thought
August is more than just the last stretch of summer. It is a portal to abundance and transformation. With the Lion’s Gate Portal on August 8 and the master number 8’s infinite power on your side, this month is your chance to realign, recharge, and attract success.
Use this energy to build momentum as “Wedding Season” winds down and “Engagement Season” begins. Your dream clients and opportunities are closer than you think.
Here is to a powerful, abundant August and a spectacular finish to your year!
Danielle Andrews, BA, WPICC
With over 25 years of experience in the wedding industry, Danielle Andrews is a seasoned wedding planner and the Co-Founder of The Wedding Planners Institute of Canada (WPIC Inc.).
She has dedicated her career to helping others succeed by training and mentoring over 10,000 wedding professionals in 37 countries.
You have seen Danielle giving advice or having her work featured in magazines, on television, and speaking at industry conferences.
Through her work as an educator, speaker, and consultant, Danielle continues to elevate the standards of the global wedding industry while sharing her insight and passion with fellow professionals.
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