by Danielle Andrews, President of The Wedding Planners Institute of Coordination Inc. LGBTQ+ couples are often left out when it comes to wedding marketing. They do not see themselves represented in advertising, in magazines, blogs or at wedding shows. It can be very difficult to navigate the wedding world and decipher who of the weddingRead More
The Importance of Specializing Within Your Wedding Business
By: Tracey Manailescu, WPIC Co-founder and Vice President Everyone who owns a business in the wedding industry does something they are good at, and does it well (or really wants to). Organization, selling, client relationships, communication, vendor relationships, solving problems, design skills, florals, and so on. The trick is to find out what that isRead More
Wedding Trends That We Are Loving for 2022
By: Tracey Manailescu, WPIC Co-founder and Vice President Finally weddings are back, and they are back with a BANG! We are actually seeing some different trends happening than what were projected, and I’m here for it. Some of the most noticeable trends are as follows: Out with tradition Statement dresses and suits Turning up theRead More
10 Questions to Ask at Your Wedding Venue Site Visit
By: Tracey Manailescu, WPIC Co-founder and Vice President Photo: Alice Xue When calling or emailing to book our clients wedding venue site visit, you will want to know the answer to a few questions ahead of the visit, so as not to waste anyone’s time. Of course you and your couple will have a listRead More
How to Become a Wedding Planner
It’s easy to become a Wedding Planner. But it takes time, education, experience, and perseverance to become a successful one. by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc. The Wedding Planner professional is an attractive career to many, it sounds so glamorous and fun. But truly it is not forRead More
Wedding Planners in 2022 and Beyond
By: Tracey Manailescu, WPIC Co-founder and Vice President With the WEDDING BOOM of 2022 and 2023 causing sleepless nights and extra-long work hours, it’s more important than ever to have a great team, your systems in place, and a solid business plan for the future. Below are some ways that wedding pros have been, andRead More
FREE Webinar: Clone Your Best Clients
Join us on Tuesday, June 7th, 2022 at 7 pm EST for this highly informative FREE webinar with the amazing Heidi Thompson, of Evolve Your Wedding Business: Webinar: 𝗖𝗹𝗼𝗻𝗲 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀” (How to attract more of your perfect ideal clients) REGISTER Heidi Thompson is the best-selling author of, “Clone Your Best Clients” and theRead More
Luxury Destination Weddings: The Best Overwater Bungalows
Nothing quite says luxury like an overwater bungalow. Dotting tropical beaches, atolls, and lagoons, these thatched-roof escapes offer unparalleled views and the ultimate in island escape-ism. From Bora Bora to Vietnam, these opulent overwater bungalows need to be added to your Destination Wedding venue list – stat. Six Senses Ninh Van Bay, Vietnam Six SensesRead More
Social Media is a Tool NOT a Destination
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. A lot of wedding professionals focus the bulk of their marketing on social media. Often they get attached to various social media platforms and will get upset if you mention that the platform is just a tool – and since youRead More
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