You CAN be a luxury wedding planner while still showing the planet some much needed love. These often-conflicting concepts can be balanced in your business branding, planning style and vendor recommendation list. Even if environmentalism doesn’t interest you, you can still make some small changes to advocate for less waste in the events industry. 5Read More
5 Ways Wedding Planners Can Incorporate Self-Care
By: Rachael Jessup As a wedding planner, it’s only natural to juggle multiple tasks at once. Making your wedding clients happy, after all, entails that you make them a priority. This means delivering on a couple’s expectations so they can have the perfect event. However, in a New York Times article, wedding planner Meg VanRead More
How To Use Keywords in Your Blog Content
Having a blog is a great way to bring potential clients to your website. Your wedding blog can help you establish your niche, expertise, and your personality before your potential clients even meet you. Using keywords in your content is a crucial way to get search engines to deliver your content to their customers: theRead More
Brunch and Learn: The Brand Experience
Join us for WPIC’s Brunch and Learn: The Brand Experience on Sunday, February 5, 2023
Free Webinar: Tuesday, December 13, 2022
Join The Wedding Planners Institute of Canada for a webinar on Tuesday, December 13th, 2022 at 4 pm EST
www.wpic.ca/webinar
Common Things Couples Miss During Wedding Planning
Common things couples forget when planning a wedding
Giving Credit to Your Couples on Social Media
We at WPIC Inc. (and many others) have been preaching for years about giving proper credit to your team of wedding pros when sharing wedding photos on social media and blogs. Most wedding pros do. A new, and very odd new situation is on the rise. I am so shocked and surprised about this one.Read More
The Riches are in the Niches
Have you heard the saying “The riches are in the niches”? That’s an updated way of saying “Jack of all trades, master of none” for entrepreneurs. The way that this applies to wedding professionals is, rather than trying to be the go-to for everyone, you should fine-tune who your ideal couple is, and be a masterRead More
8 Wedding Photography Trends You Shouldn’t Miss
Keeping yourself well-educated about the ongoing wedding photography trends and intertwining them into your photoshoots will boost your business significantly.
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