by Mary Swaffield, WPICC of Mary Elizabeth & Co. It’s something we all strive to do, day in and day out: improve. We want to be better than we were last week, last month, last year. We want to be better than our competition (there is nothing wrong with that!) and better FOR our clients.Read More
Continuing Education classes for Wedding Pros that won’t take too much time or break the bank!
by Danielle Andrews Sunkel At WPIC we strongly believe you are never finished with your education. There is always something new to learn and a better way of doing things. Here are a few Continuing Education classes to help you be the best Wedding Professional you can be, that won’t break the bank or takeRead More
I wish I knew this before starting my business – Wedding Pros give advice
When starting your business or starting in a new field, there are so many questions and often no one to ask. At WPIC we provide our alumni with a free association so they can share best practices, network with their peers and get answers to the questions they have. We asked our WPICAlumni what adviceRead More
Get Inspired! 5 Blog Posts to Write After A Wedding
by Guest Blogger, Kathy DalPra, of Bride Appeal #170069297 / gettyimages.com 1. Venue Review Provide a review of the venue where the wedding was held and give your readers insight into the kind of experience they can expect there. 2. Trend Ideas Did this weekend’s wedding feature a new trend you’ve been seeing pop up?Read More
Branding Your Business – The Importance of Standing Out From the Crowd
By: Tracey Manailescu *As seen on the Event Source blog. We all know the basic fundamentals of having a brand; a great and easy to navigate website, tagline and logo, competitive pricing, valuable services, etc. You are your business, and your business is you and it’s time to take it a bit further. By beingRead More
WPIC in the Media
We are always happy to talk to or assist the Media. Please speak with Danielle or Tracey at info@wpic.ca or (905) 474-9292
Find the Marketer in YOU!
By: Kaley Campbell, WPICC and WPIC Office Manager Find the Marketer in YOU! Overlooked Marketing Tips Boost Your Company’s’ Presence Online and Offline Only write content that serves a purpose. While writing a blog, social media post, posting photos, updating your website, make sure the information is directly providing a service to potential clientele. WhetherRead More
Your Barista is not a Model
by Kristi Drago-Price, Editor’s Edge You’ve put in the time, the money, and the resources to produce a styled shoot, so why isn’t it getting picked up for publication? Well, there are a few answers. Maybe the magazine you submitted it to only uses in-house content, or the blog just featured a story with aRead More
Canadian Weddings: The ULTIMATE Destination
By: WPIC Office Manager, Kaley Campbell Canadian Weddings: The ULTIMATE Destination The wedding venue: Arguably the most important detail of the wedding planning process. I, for one, will always remember the setting and the feeling of a wedding and look back at pictures to see the beauty around the day. A lot of brides willRead More
Globe & Mail, Canada.com
June 2, 2015- Wedding Planners Institute of Canada president, Danielle Andrews Sunkel, was quoted in the article “The wedding of your dreams… and your conscience,” by Marc Kielburger & Craig Kielburger.
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