As Wedding Planners we love to talk about our Emergency Kits, our organizational skills, our perfect timelines, and the most comfortable shoes for spending 14 hours on your feet. What planners don’t talk about is just as important as all of the other tools mentioned: Physicality,
Wedding Business CEO Summit
Have you got your free ticket to the Wedding Business CEO Summit yet? Heidi Thompson, of Evolve Your Wedding Business is the mastermind behind this Summit for wedding pros. The summit kicks off on January 25th-29th, 2021. As more details come out, this event just keeps getting better and better – you won’t want toRead More
10 Ways to Get More of Your Type of Client
by Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. How do you get your type of client? Everyone has an ideal image of the type of couple that they want to work with, and you also know who you don’t. People tend to look for companies that have similar values, ideas andRead More
Friendor Preferred | The 4 Step Recipe
Throughout 2020, I have experienced 2 things when it comes to being a “preferred planner”;
-Being added to a number of preferred lists with vendors and venues
-Being asked how the heck to make the list
Currently, I am on 18 preferred lists. ALL of these happened in 2020 and not one of them started out as or is continuing as, a stream of income.
Here’s how I created organic + sustainable relationships.
5 Ways to Get Great Client Testimonials
A testimonial from a past client can influence whether or not a potential client will want to work with you. For this reason, honest client testimonials are a sought after commodity. Unfortunately, most people aren’t as fired up to provide a testimonial when they are pleased with a service, as they are when they have received poor service. As a result, it can be difficult to get those testimonials.
Hey Wedding Pro: Stop Doing Everything Yourself, Outsource!
As an entrepreneur and small business owner, you wear many hats. You are the President, Secretary, Bookkeeper, Graphic Artist, Administrator, Contract writer, Social Media Manager, Marketing Director, and this is on top of your actual Wedding Professional duties! There comes a time when you will either need to outsource some of your many roles and responsibilities, or you will simply burn out.
Here are tips from 14 Wedding Professionals about what they outsource.
Destination Weddings: Why Should a Wedding Planner Get Certified?
It may come as no surprise that destination weddings certainly require more planning and coordination than its local counterpart, and with the current climate of the worldwide pandemic; it is more essential than ever for couples to hire a professional to guide them through the broad puzzle of planning their destination wedding.
Your Company Culture = Your Immune System
The truth is, your company culture became your immune system. If you didn’t like what you experienced, it’s likely time for a health check. Here’s the Rx to get you there.
Lessons From 2020 That I Will Take With Me in My Wedding Business
By Tracey Manailescu, Co-founder and VP of The Wedding Planners Institute of Canada inc. and the owner of Tracey M Events There are so many highlights and lowlights of 2020. Am I right? We’ve gone from thriving businesses to an almost stand-still. We’ve had couples cancel weddings and of course, postpone their much anticipated weddings.Read More
The Importance of Social Media
For the longest time, word of mouth was the best means to market your brand. Over time, technology advanced and with that, businesses sought new ways to advertise and attract new clientele. Now, the best means to reach new audiences is through social media.
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