by Danielle Andrews, President and Co-founder of The Wedding Planners Institute of Canada Inc. Destination weddings may have been put on pause the last two years, but they’re back with a vengeance! From mini-elopements to grand cross-border affairs, a couple saying “I Do” with their friends and family in a stunning locale is more popularRead More
Pinterest Webinar for Wedding Pros: March 23, 2022
Register: Pinterest Webinar Date: Wednesday, March 23rd, 2022 Time: 11 AM (AST) / 10 AM (EST) / 9 AM (CST) / 8 AM (MST) / 7 AM (PST) Investment: $50 CDN + HST (Keep your PayPal receipt as it is a tax write-off!)*This will be recorded for those who cannot attend.About the instructor: Rachel Emma Waring, is aRead More
My competitors are booked solid with weddings, why aren’t I?
The Wedding Industry is booming. It is projected that there will be 2.5 million weddings in North America this year, the most since 1984! (Source: The Wedding Report) Many wedding professionals are not accepting any more clients for 2022. If you are saying to yourself, “My competitors are booked solid with weddings, why aren’t I?”, let’s take a candid look at what you are and are not doing.
Quick Fixes to Better Your Business Right Now
By: Tracey Manailescu, WPIC Co-founder Don’t have time or the funds to hire a web designer, copywriter or place an ad right now? No worries. We’ve got some quick fixes that you can do today to improve your brand. Update Your Social Media and Portfolio: Go through your portfolio and social media posts and deleteRead More
Dealing With Poor Feedback
The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actuallyRead More
Setting Up a Pinterest Business Account
In our last blog post we discussed the importance of “Using Pinterest for your Wedding Business“. In today’s article we are going to go through the steps to creating a Pinterest Business Account. Steps to Setting Up a Pinterest Business Account Want to start experiencing the benefits of Pinterest for business? Before you get started,Read More
Using Pinterest for Your Wedding Business
Wondering whether Pinterest would be a good platform to sign up to for your wedding business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it canRead More
Making Facebook Work for Your Business
It’s nice to use Facebook to keep in touch with friends, and that is one of the primary ways Facebook is used. And sometimes users complain that they get “sucked in” and end up socializing instead of working! But rather than having Facebook take away from your work time, you can use Facebook to enhanceRead More
5 Marketing Strategies Through Facebook
If you are looking to market your business through Facebook, there are some strategies out there that can help. Regardless of what business you’re in, these strategies may prove helpful in getting the word out about your products. Here are some of the better-known marketing tools and tips available for Facebook users. 1. The AppRead More
In-person Certification Course at the WPIC office February 19th and 20th, 2022
It has been a long time since we have been able to hold in-person learning. We have really missed the interaction and optimal learning that our in-person classes provide. Cue the confetti! With that being said, we are so very excited to share that on Saturday, February 19th and Sunday, February 20th, 2022 we willRead More
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