Sydney Evans Editor of Wonderful Things The wedding industry is massive and immensely profitable, which means that working as a professional planner can be a fulfilling and lucrative career choice. However, despite the size and earning potential, many wedding planners struggle to maximize their income. If this is a challenge you’re facing, then you’ll be happyRead More
How to Execute an Earth Friendly & Eco-Conscious Wedding Editorial
Connect with earth consious vendors
Start by finding a venue that has eco conscious practices or a scenic spot in nature. To make your shoot eco-friendly you must find florist who can source locally grown flowers. They must be able to create arrangements and installations without using floral foam. You need a stationery artist who can source eco conscious papers. A cake artist who locally sources their ingredients or makes vegan cakes. A décor company who supplies linens in eco conscious materials. An ethical jeweller is important. Locally made wedding items (veil, ring box, favours), and ethically made outfits for your models too. Don’t forget to find a cruelty free and/or vegan hair and makeup team too.
WPIC Co-founders Will be Speaking at CSE Live
CSE Live EventFest, presented by Chair-man Mills, is just over a week away and we’re thrilled to announce that we’ll be representing WPIC and speaking on May 2nd as part of the FREE afternoon education to all types of planners.
Common Branding Mistakes
Let your brand develop naturally and organically. Buying followers, posting fake reviews and promising services that you can’t deliver on will eventually catch up to you.
The Ultimate Guide to the Wedding Venue Hunt
When planning a wedding, selecting the ideal wedding venue is one of the most important decisions couples must make. Not only does the right venue set the tone for the entire event, but it also plays a major role in the overall success of the wedding. With so much riding on this decision, it’s important to be thoughtful and mindful when selecting the venue.
An Evening to Remember
What started out as a final project for my WPIC Wedding And Event Design Fundamentals course turned out to be such a personal celebration for myself and my family. Because of that, we are left with such beautiful memories to hold onto and cherish. Truly, an evening to remember.
The Importance of Preferred Vendor Relationships
As a wedding planner, one of the most important things you can do is establish relationships with other vendors within the wedding industry, even other wedding planners! This will not only help you to provide better service to your clients, but it will also help you to build your own business.
10 Questions to Help You Define Your Niche
I recently posted a couple of articles about how “The Riches are in the Niches” and how to establish your target market by creating “An Ideal Client Persona.“ Rather than being a planner for everyone, having a defined niche marketing strategy can attract significantly more business. It also provides richer opportunities for self-expression and careerRead More
How Well Do You Know Your Wedding Clients?
By: Holly Perrier, WPICC, CWD of Perrier Planning Inc. Getting to know your clients well is essential. Whether you are offering full planning and design, partial planning, or month-of coordination, you need to know your clients likes and dislikes, and personal details about their lifestyle and relationships. The more you know, the better overall experienceRead More
Another Reason Your Wedding Business Should Have a Blog
We have written several articles about the importance of having a Blog. We’ve given you Blogging Tips, the Top 5 Reasons, Blogging Keyword Tips, a Year’s Worth (116!) of Blog titles, and so many more. Why? Blogs are an essential part of digital marketing for every type of business. A blog is unmatched when aRead More
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