By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Your credentials can be the key to unlocking new opportunities, gaining clients’ trust, and setting yourself apart from the crowd. With over 10,000 graduates in 37 countries, The Wedding Planners Institute of Canada (WPIC) is recognized as the gold standardRead More
Building a Winning Wedding Portfolio
by Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. Photo: Dimitri Kuliuk Building a Winning Wedding Portfolio: A Guide for Wedding Planners As a wedding planner, your portfolio is one of your most powerful tools. It’s your visual resume, showcasing your expertise, style, and the types of weddings youRead More
The Unseen Value: Convincing Couples of Your Worth as a Wedding Planner
As a wedding planner, you’re not just another vendor on the couple’s checklist, you’re the orchestrator and the manager of the entire event. The truth is, without you, weddings would be chaotic at best and disastrous at worst. For WPIC Inc. certified planners, it’s essential to keep communicating our value to couples, highlighting the unique ways we contribute to their wedding success. Here’s how you can educate couples on your worth and ensure they see the irreplaceable role you play in their big day.
Italian Wedding Garden Soiree
We are excited to share the highlights of our recent WPIC Styled Shoot course, which combined a spectacular Italian-themed styled shoot with professional opportunities for our WPIC alumni.
How to Educate Potential Clients on the Importance of Hiring a Wedding Planner
As a WPIC certified wedding planner, you know the value of your expertise better than anyone. But for couples who are just starting their wedding planning journey, they may not fully understand how much they need your services. It’s up to you to show them that hiring a planner isn’t just a luxury, it’s the key to a stress-free, professionally executed day.
The Importance of Continuing Education for Wedding Planners
Continuing education and skill enhancement are not just about staying relevant; they are about excelling in a constantly changing industry. By committing to lifelong learning, you position yourself as a leader in the wedding planning field, capable of delivering exceptional service and innovative solutions to your clients. Embrace the journey of continuous improvement, and you’ll find that the rewards (both personal and professional) are well worth the effort.
Elevating Professionalism
As wedding professionals, we set the tone for the events we create and the relationships we build. By maintaining a high standard of professionalism, we not only enhance our own businesses but also contribute to a healthier, more supportive industry overall.
10 Essential Tips for Planning a Wedding Styled Shoot
by Tracey Manailescu, WPIC Co-founder and Vice President Styled shoots are a fantastic way to showcase your creativity, attract clients, and build a stunning portfolio. If you aim to get your work published in a wedding magazine or blog, executing a flawless styled shoot with meticulous planning is crucial. I think I have done aboutRead More
Inside Secrets: What Editors Look for in Styled Shoot Submissions
Getting your styled shoot published in a popular wedding blog or magazine can elevate your business to new heights. However, the submission process can be competitive and daunting. In this post, we’ll demystify the process of getting your styled shoot published and provide you with valuable tips on what editors are looking for. From preparing your submission to crafting the perfect pitch, we’ve got you covered.
How Styled Shoots Can Transform Your Wedding Planning Business
tyled shoots are more than just beautiful photos; they are a powerful marketing tool that can elevate your wedding planning business. Let’s explore why we think styled shoots are essential for wedding planners and how they can help you showcase your creativity, build your portfolio, and attract more clients. Whether you’re just starting out or looking to take your business to the next level, understanding the importance of styled shoots can make a significant difference.
