Emily Jean Photography Lindsay Plank is the founder and lead planner of Lindsay Plank Events, a wedding and event planning company based in Hamilton, Ontario. Since 2015, Lindsay has crafted memorable experiences across the Greater Toronto Area and Niagara regions. Lindsay combines her diplomas in Travel & Tourism and Event Management, with a passion forRead More
Feeling Frustrated in Your Wedding Planning Business?
By Tracey Manailescu, WPICC, CWD, DWC Feeling Frustrated in Your Wedding Planning Business? Don’t Give Up! Do These Things Now to Turn It Around Even the most passionate and dedicated wedding planners face moments of frustration in their businesses. Whether you’re dealing with difficult clients, slow seasons, or feeling overwhelmed by the competition, it’s easyRead More
2025 Wedding Trends
By Tracey Manailescu, WPICC, CWD, DWC, Co-founder of The Wedding Planners Institute of Canada 2025 Wedding Trends: What We’re Seeing and What We’re Hoping For As we step into 2025, the wedding industry continues to evolve, reflecting the creativity, individuality, and cultural influences of today’s couples. From innovative design concepts to more intentional choices, 2025Read More
Challenges Wedding Planners Are Facing in 2025 and How to Overcome Them
By: Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Challenges Wedding Planners Are Facing in 2025 and How to Overcome Them The wedding industry is constantly evolving, and we as wedding planners face a host of new challenges. From navigating technological advancements to managing client expectations in a post-pandemic world,Read More
An Interview With Olya of Common Luxe
Photo: Carla Silva Photoraphy We have a fun interview for you today! Content Creators are becoming a must-have at weddings and social events. Find out why below: 1. What inspired you to become a wedding content creator, and how does your role differ from that of a traditional photographer or videographer? My own wedding experienceRead More
Recap: WPIC Boutique Course at Miller Lash House
WPIC certification course at Miller Lash House at U of T Scarborough
Leveling Up Your Wedding Planning Business in 2025
By Tracey Manailescu, WPIC Co-founder and Vice President Photo: Djordje Vezilic As the wedding industry continues to evolve, WPIC alumni are in a unique position to lead the charge into 2025 by refining their skills, adopting new strategies, and prioritizing ethical practices. To help you stay ahead, I’ve outlined key areas to focus on toRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
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