Photo: Carla Silva Photoraphy We have a fun interview for you today! Content Creators are becoming a must-have at weddings and social events. Find out why below: 1. What inspired you to become a wedding content creator, and how does your role differ from that of a traditional photographer or videographer? My own wedding experienceRead More
Recap: WPIC Boutique Course at Miller Lash House
WPIC certification course at Miller Lash House at U of T Scarborough
Leveling Up Your Wedding Planning Business in 2025
By Tracey Manailescu, WPIC Co-founder and Vice President Photo: Djordje Vezilic As the wedding industry continues to evolve, WPIC alumni are in a unique position to lead the charge into 2025 by refining their skills, adopting new strategies, and prioritizing ethical practices. To help you stay ahead, I’ve outlined key areas to focus on toRead More
Marketing to Today’s Wedding Couples: What to Do and What to Stop Doing Right Now
By: Tracey Manailescu, WPICC, CWD, DWC Wedding marketing is constantly evolving, shaped by changing consumer behaviours and technological advancements. Trust me, sometimes it feels like a lost cause to me, too. Overwhelm and frustration take over from time to time. To effectively reach today’s wedding couples, it’s essential to adapt your strategies and avoid outdatedRead More
How Wedding Planners Can Stand Out in a Competitive Market
By Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is as competitive as it is rewarding. With countless professionals vying for clients, standing out can feel daunting. However, by focusing on education, networking, and active involvement in the WPIC alumni community, you can not only distinguish yourself butRead More
Client Experience Excellence: Turning Every Wedding Into a Showcase for Your Skills
By Tracey Manailescu, WPICC, CWD, DWC Co-founder of The Wedding Planners Institute of Canada Inc. In the wedding industry, the key to sustained success isn’t just about planning beautiful events, it’s about delivering an exceptional client experience. Each wedding is an opportunity to showcase your skills, create unforgettable moments, and turn your clients into yourRead More
The 2025 Wedding Boom: Are You Ready?
By Tracey Manailescu, Co-founder and Vice President of The Wedding Planners Institute of Canada Inc. Photo: Designecologist The wedding industry is on the brink of a significant resurgence. After the pandemic, many couples delayed their wedding plans, leading to a surge in engagements in 2024. This surge is setting the stage for a massive weddingRead More
Sustainability Sells: How to Market Eco-Friendly Wedding Planning Services
In today’s world, sustainability isn’t just a buzzword; it’s a movement. Couples are increasingly aware of the impact their choices have on the environment, and many are seeking ways to make their weddings more eco-friendly. As a wedding planner, this presents a unique opportunity to position your business as a leader in sustainable weddings. By offering eco-conscious services, you can tap into this growing demand, attract environmentally conscious clients, and set yourself apart in a competitive market.
Branding Beyond the Basics: Crafting a Signature Style That Sets You Apart
Leeloo The First Your brand is your calling card. It’s what sets you apart in a crowded marketplace and speaks to your ideal clients before you ever utter a word. But in an industry as dynamic and diverse as ours, creating a brand that truly reflects your expertise and attracts the right couples is bothRead More
The Communicator’s Toolkit: Building Strong Relationships in Wedding Planning
By Tracey Manailescu, WPICC, DWC, CWD Co-founder of The Wedding Planners Institute of Canada Inc. Whether we’re liaising with our couples or coordinating with vendors, the way we communicate can make or break the experience. Building Strong Relationships in Wedding Planning is not just about being clear and efficient, it’s about building and sustaining positiveRead More
