A few weeks ago, WPIC was honoured to attend an exclusive media event hosted by The Bahamas Ministry of Tourism, Investments & Aviation at the stunning Hotel X Toronto.
Why Education is Your Superpower in the Wedding Industry
Being talented isn’t enough. In the wedding industry, education is your superpower.
You can have an eye for design and a heart for love stories, but without proper training? You’re risking burnout, legal issues, and missed opportunities.
Education gives you more than info. It gives you confidence, credibility, and a powerful network of pros who’ve got your back.
Why WPIC Certification is the Global Standard for Professional Wedding Planners
Since 2003, we’ve certified over 10,000 wedding professionals in 37 countries through the Wedding Planners Institute of Canada (WPIC Inc.). And I can tell you this with my whole heart, there’s something incredibly powerful about being part of a global community of educated, ethical, and business-savvy planners who take their craft seriously.
Helping Clients Understand What’s Realistic Within Their Wedding Budget
As wedding planners, one of our most important and delicate responsibilities is helping couples align their wedding dreams with the realities of their budget. Money conversations can feel awkward, but they’re essential to building trust, avoiding disappointment, and creating a celebration that’s both beautiful and feasible. The key? Approach these discussions with empathy, clarity, and a commitment to education over judgment.
Booked and Busy? Not Yet? Here’s How to Attract the Right Wedding Clients
If you’ve been feeling a little more crickets than cha-ching this wedding season, you’re not alone. Many wedding planners (seasoned pros and fresh faces alike) are noticing a slower start to bookings in 2025. With the aftershocks of inflation, tariffs, shifting priorities for couples, and a highly competitive market, it can feel disheartening when inquiries aren’t coming in as fast or frequently as you’d like. But don’t panic. Pivot.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
A Celebration of Chinese Weddings: WPIC Lunch & Learn Recap
This past Sunday, we had the pleasure of hosting our latest WPIC Lunch & Learn, “A Celebration of Chinese Weddings,” at the wonderful Sheraton Parkway Toronto North. It was a day filled with cultural appreciation, insightful learning, and of course, delicious food designed to help wedding professionals better understand and serve Chinese wedding clients.
Next Steps for a More Successful Wedding Business
No matter how long you’ve been in business, there’s always room to elevate. Whether you’re in your second season or your second decade, real success in the wedding industry comes from continuously evolving and making intentional decisions to grow. The truth? The fluff won’t cut it anymore. You need to implement strategies that challenge you, streamline
your processes, and amplify your brand.
May WPIC Planner of the Month: Claudia Cole
Photo: Motion D Photography Claudia Cole is a highly experienced wedding and event planner based in Toronto, Ontario. As the founder of Claudia Cole Events, she brings over 15 years of expertise in designing and executing luxury weddings with elegance, precision, and a personal touch. Before launching her own company, Claudia spent 13 years workingRead More
With Love and Respect: Planning a Cultural Fusion Wedding That Honours Family While Celebrating the Couple
As wedding planners, it’s our responsibility to advocate for our clients while respectfully navigating family expectations. This becomes especially important when traditions, religions, and generational values are involved. While couples today want to reflect who they are, their parents and grandparents may see the wedding as an extension of their family’s legacy.
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