By Tracey Manaiescu, Co-founder of The Wedding Planners Institute of Canada Inc. The wedding planning industry is constantly evolving, and the most successful planners are the ones who pay attention to what’s happening in real time. Not just with trends, but with challenges and client expectations. We dove into what’s buzzing in wedding forums, professionalRead More
Stay Curious: Why Growth and Education Are Non-Negotiable in Wedding Planning
When you first get into the world of wedding planning, it feels like you’re learning everything all at once; Contracts, design, logistics, etiquette, culture, marketing, social media, and all the things that come with running a business and serving people on one of the biggest days of their lives.
Fast-forward a few years (or even just a few months), and you might start to feel like you’ve got the basics down. But here’s the truth that successful wedding pros around the world will tell you: the minute you stop learning, you start falling behind.
So let’s talk about a topic that’s sparking real conversations in our industry globally:
“Are wedding planners keeping up with the evolving needs of modern couples, or are we stuck in the past?”
Elevating Your Wedding Planning Business with Proven Systems and Professional Boundaries
Whether you’re a few years into your planning journey or a seasoned pro, the key to long-term success isn’t hustling harder… it’s working smarter. That means building systems that support you, setting boundaries that protect you, and showing up as a calm, confident professional your clients can trust.
WPIC Alumna Book Launch: Igniting Sparks, Building Connections!
WPIC Inc. was thrilled to attend the official launch of Igniting Sparks, Building Connections! by WPIC alumna Tamala Ngwang of Especial Events. The afternoon was a vibrant celebration of community, collaboration, and authenticity, true to the spirit of Tamala’s inspiring book.
WPIC Attends Exclusive Bahamas Media Event
A few weeks ago, WPIC was honoured to attend an exclusive media event hosted by The Bahamas Ministry of Tourism, Investments & Aviation at the stunning Hotel X Toronto.
Why Education is Your Superpower in the Wedding Industry
Being talented isn’t enough. In the wedding industry, education is your superpower.
You can have an eye for design and a heart for love stories, but without proper training? You’re risking burnout, legal issues, and missed opportunities.
Education gives you more than info. It gives you confidence, credibility, and a powerful network of pros who’ve got your back.
Why WPIC Certification is the Global Standard for Professional Wedding Planners
Since 2003, we’ve certified over 10,000 wedding professionals in 37 countries through the Wedding Planners Institute of Canada (WPIC Inc.). And I can tell you this with my whole heart, there’s something incredibly powerful about being part of a global community of educated, ethical, and business-savvy planners who take their craft seriously.
Helping Clients Understand What’s Realistic Within Their Wedding Budget
As wedding planners, one of our most important and delicate responsibilities is helping couples align their wedding dreams with the realities of their budget. Money conversations can feel awkward, but they’re essential to building trust, avoiding disappointment, and creating a celebration that’s both beautiful and feasible. The key? Approach these discussions with empathy, clarity, and a commitment to education over judgment.
Booked and Busy? Not Yet? Here’s How to Attract the Right Wedding Clients
If you’ve been feeling a little more crickets than cha-ching this wedding season, you’re not alone. Many wedding planners (seasoned pros and fresh faces alike) are noticing a slower start to bookings in 2025. With the aftershocks of inflation, tariffs, shifting priorities for couples, and a highly competitive market, it can feel disheartening when inquiries aren’t coming in as fast or frequently as you’d like. But don’t panic. Pivot.
Stop Playing Small: How to Find Your Wedding Niche and Attract the Clients You Actually Want
By Tracey Manailescu, WPIC Co-founder First things first: congratulations! You’ve completed your training, gained your certification, and taken a big step toward turning your love of weddings into a professional, thriving business. That deserves celebration. But now what? If you’re anything like many WPIC graduates, you might be feeling a little overwhelmed. The wedding industryRead More
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