by Danielle Andrews, President of The Wedding Planners Institute of Canada Inc.
From Quiet Season to Content Season
As the last weddings wrap up and the busy summer months fade into memory, most wedding professionals finally exhale. But before you go completely off the grid, remember this: your slow season is your audience’s discovery season.
Between November and February, thousands of couples get engaged. They start researching venues, scrolling Instagram for inspiration, and Googling wedding planners, photographers, and florists. If you show up with helpful, inspiring content during this window, you’ll become the professional they trust before they even inquire.
This is the time to build visibility, connection, and trust. All through strategic, seasonal content.
Here’s your month-by-month content plan to help you show up consistently, connect authentically, and convert curiosity into bookings.
November: Reflect, Educate, and Inspire
Theme: End-of-Season Reflection & Gratitude
Couples are winding down their year, but wedding pros should use November to highlight experience, appreciation, and expertise.
Post Ideas:
- “What I Learned This Wedding Season” – share your growth and behind-the-scenes lessons
- Thank-you posts for vendors, couples, and your team
- Reels showcasing favorite 2025 weddings or styled shoots
- Educational tips for newly engaged couples (“5 Things to Do Before You Book Your Venue”)
- Share testimonials or “client love” graphics
- Stories about how you recharge and plan for the year ahead
Goal: Show leadership and gratitude while positioning yourself as the expert couples will want to hire.
December: Celebrate and Connect
Theme: Engagement Season Begins
December is the month for proposals, with Christmas Day being the most popular day to pop the question. Be active, visible, and welcoming!
Post Ideas:
- “Just Engaged? Here’s What to Do Next!” (carousel or reel)
- Holiday greeting with your team or behind-the-scenes festive setup
- Share your favorite proposal stories or ring trends
- Offer planning tips for couples starting their journey
- Showcase venue transformations from your past weddings
- Share year-end highlights and gratitude posts
Goal: Capture the attention of newly engaged couples and invite them into your world before they start researching your competitors.
January: Educate and Convert
Theme: Planning Momentum
January is the peak of engagement season. Couples are excited and ready to book. It’s time to turn visibility into inquiries.
Post Ideas:
- “How to Choose the Right [Your Service] for Your Wedding”
- Behind-the-scenes video showing your process or planning tools
- Blog teasers (link to your educational posts)
- Client reviews and full wedding features
- “What’s Trending in 2026 Weddings” post or reel
- Re-introduce yourself: “Meet Your [Planner/Photographer/Designer]” post
Goal: Educate, inspire, and give couples confidence that you are the pro they need.
February: Love and Loyalty
Theme: Valentine’s Season + Relationship Building
By February, newly engaged couples are deep into research, and your existing audience could use a little love, too.
Post Ideas:
- Valentine’s Day appreciation post to clients and followers
- Real wedding stories that celebrate love in all forms
- Share your “Why I Love What I Do” story
- Tips for planning a wedding stress-free or keeping romance alive through the process
- Collaborate with a vendor for a Valentine’s giveaway
- Highlight your booking calendar and remaining dates
Goal: Strengthen emotional connection and inspire couples to reach out before engagement season ends.
Bonus: Weekly Content Framework
To keep things consistent, follow this simple rhythm:
| Day | Content Type | Purpose |
|---|---|---|
| Monday | Educational tip or wedding planning advice | Build authority |
| Wednesday | Behind-the-scenes or personal post | Build connection |
| Friday | Real wedding, styled shoot, or testimonial | Build trust |
| Sunday | Reel, trend, or engagement prompt | Build visibility |
Stay flexible, but consistent. Even posting 3x a week keeps you top of mind.
Final Thought
From November to February, your goal isn’t to “sell”, it’s to show up.
Share stories, expertise, and gratitude. Engage with newly engaged couples authentically. When your content feels intentional, your inquiries will follow naturally.
This isn’t the slow season. It’s your visibility season. The time when showing up strategically online sets you up for your biggest and best bookings next year.
About Danielle Andrews, BA, WPICC
Danielle Andrews is the Co-Founder and President of The Wedding Planners Institute of Canada (WPIC Inc.) and has been a certified wedding planner for over 25 years. Recognized as one of Eventex’s 100 Most Influential Wedding Professionals, Danielle is dedicated to elevating the standards of the wedding industry through education, mentorship, and professionalism. She has trained thousands of planners worldwide, planned weddings across the globe, and continues to mentor new professionals to build successful, ethical, and sustainable businesses in the ever-evolving world of weddings.
Leave a Reply