I’m a Certified Wedding Planner, Now What?

by Danielle Andrews, President and Co-Founder, The Wedding Planners Institute of Canada Inc.

Congratulations! You’ve completed your wedding planning training, and you’re now a certified wedding planner. That’s a huge achievement—but now you might be wondering, what’s next? Don’t worry; I’ve got you covered. Here are the steps you can take to start building your career and setting yourself up for success in this exciting industry.

1. Start Networking

Networking is your secret weapon. Attend industry events, venue open houses, and vendor showcases. These are perfect opportunities to meet other professionals, learn about the local industry, and let people know about you and your business. Bring your business cards, practice your elevator pitch, and don’t be afraid to introduce yourself.

2. Attend Wedding Shows and Conferences

Wedding shows and industry conferences are gold mines for connections and inspiration. At wedding shows, you can set up a booth to showcase your services and connect with couples directly. Conferences like those hosted by WPIC or other industry leaders are fantastic for learning from seasoned professionals, meeting like-minded planners, and staying up-to-date with trends.

3. Volunteer to Gain Experience

If you’re just starting out, consider volunteering with established wedding planners. Offer to assist them, not only on event days, but to take their notes at meetings, to see how everything runs in real life. This is an excellent way to gain hands-on experience, build your confidence, and make connections within the industry.

4. Join the WPIC Alumni Facebook Group

The WPIC Alumni Facebook group is a treasure trove of knowledge and opportunities. Here, you can ask questions, share your wins, and connect with other certified planners. It’s also where you’ll hear about upcoming events and get advice from planners who’ve been in your shoes.

5. Attend Regional Get-Togethers

Regional meetups are a great way to strengthen your local connections. Whether it’s a coffee date, a group lunch, or a mini workshop, these gatherings help you build relationships with planners and vendors in your area.

6. Advertise Yourself

Let people know you’re in business! Start by creating a professional website and social media profiles. Share beautiful images, client testimonials, and tips for couples planning their weddings. Don’t forget to get active on platforms like Instagram and Pinterest, where many couples search for inspiration. Consider listing your services on wedding directories to reach even more potential clients.

7. Attend Venue and Vendor Open Houses

Many venues and vendors host open houses to showcase their spaces and services. These events are perfect for learning about their offerings and meeting their teams. Building these relationships can lead to referrals and future collaborations.

8. Set Up Your Business

It’s time to get your business off the ground. Start by registering your business name and getting any required licenses or permits in your area. Create a business plan that includes your goals, target market, and pricing. Invest in tools like contracts, checklists, and planning software (CRM) to keep everything organized. If you’re not sure where to start, WPIC offers resources to help you with the business side of things.

Final Thought

Earning your certification is just the beginning of your journey as a wedding planner. Now it’s time to get out there, meet people, and build your business. Stay active in the industry, continue learning, and don’t be afraid to put yourself out there. You’ve got the training and the passion—now it’s time to make your mark.