The course is made up of Lectures, Industry Speakers, Group work and Home-study. A Course Manual will be provided, but it is designed to be enhanced by the Student’s own note-taking. Therefore, the manual helpfulness is determined by the student them self.
2 Days of In-class Instruction + 2 weeks Home Study + Final Exam = Certification
Course Curriculum
The Professional Wedding Consultant and Coordinator:
- What is a wedding coordinator/consultant?
- Difference between coordinator and consultant
- Wedding coordinators and their roles through history
- Profile of a wedding consultant/coordinator
- The reasons a wedding consultant/coordinator would be hired
- Income potential
- The many roles of a wedding coordinator
- Bride and groom psychology
- Expectations of a wedding coordinator/consultant
- The phases of wedding coordination
Wedding Etiquette
- The nuances of wedding invitations and wording
- Dining styles and table set-up
Wedding Coordination and Planning
- Coordination of the wedding day from start to finish
- Creating wedding schedules
- Developing the theme
- Venues
- Vendors
- Vendor relations
- Contracts
- Site visits
- Rehearsal planning
- Coordinator’s roles throughout the planning
The Business of Weddings
- How to build a portfolio
- Building a vendor database
- Professionalism
- Client interviews
- Setting up one’s own business
- Getting started
- Choosing a name and slogan
- Market research
- Building a contract
- Office requirements
- Equipment requirements
- Sole proprietorship vs. Incorporation
- Hiring assistants
- Setting your fees
- Choosing your services
- Part-time vs. full-time
- Home office vs. commercial office
Marketing
- Networking
- Advertising your business
- Generating business
- Getting to know your target market
- How much will it all cost?
- And many more topics
Teaching Aides:
- Interactive Do’s and Don’ts Table: Students must choose which is correct/incorrect , proper etiquette, etc. The table is designed to surprise the students and leads to several anecdotes. An experience few could forget!
- Guest Speakers, which may include either a local successful Wedding Coordinator, Photographer, Caterer or a Professional DJ. They will speak about what they expect from a Wedding Coordinator.
- Group Assignment & Presentations
Two weeks of Home Study is a review of all of the above, as well as studying the provided Manual which also includes:
- Social Media and Public Relations
- Building and Maintaining a website
- Wedding Marketing Statistics
- Everything a Wedding Professional should know about Wedding Etiquette
- Rehearsal Dinner
- Wedding Attire
- Second Marriages
- Gift Registration
- Bridal Showers
- Stag/Bachelor Parties
- Wedding Fundraisers
- Jack & Jill’s/Buck & Does
- Thank you cards
- Dinner Place settings
- Who traditionally pays for what
- The Wedding MC and announcements
- Receiving lines and their order
- Cash Bars
The Final Certification Exam is web-based and can be completed from any computer.
You have 120 minutes to complete the Exam. There are 80 questions drawn randomly from a pool of 120 questions. The Certification Exam is worth 40% of your Final Grade and must be passed with an overall mark of 60% or higher.
Cost: $999 Register here
*Upon completion of the final exam, a certificate will be mailed to successful students in 8-12 weeks
