By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada. If the past few years have taught us anything, it’s that the wedding industry doesn’t stand still. Couples are evolving, expectations are shifting, and technology is changing how we connect, plan, and celebrate. As wedding planners, we cannot rely on what worked even threeRead More
How to Attract Better Clients Instead of More Clients
Why Wedding Planners Need to Stop Chasing Volume and Start Building Alignment by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest mistakes wedding planners make when trying to grow their business is focusing entirely on getting more inquiries instead of attracting the right inquiries. More followersRead More
Before You Say “I Do,” Have This Conversation
— Hilary Angrove, Founder of Angrove Law You have picked the venue, tasted the cake, and agonized over seating arrangements. But there is one conversation you likely have not had yet. And, it is the one that could matter most if life ever takes an unexpected turn. We are talking about a marriage contract, alsoRead More
The Difference Between Busy and Effective: How Great Wedding Planners Actually Work
By: Tracey Manailescu, Co-founder and Vice President of WPIC Inc. In wedding planning, being busy is often worn like a badge of honour. Back-to-back emails.Constant client messages.Endless to-do lists.Long days and even longer wedding weekends. But here is the truth most planners do not want to admit. Being busy does not mean you are beingRead More
Non-Disparagement Clauses in Wedding Contracts: What Wedding Planners Need to Know (and Share with Clients)
As wedding planners, we are not just designers, coordinators, or timelines experts, we are also advocates and educators for our clients.
Recently, we’ve seen an increase in non-disparagement clauses being included in venue and vendor contracts. Many couples sign agreements without fully understanding what these clauses mean, and that’s where we come in.
This is an opportunity for planners to step into a leadership role:
Educating clients so they can make informed, confident decisions
The Hidden Risk in Wedding Planning: Where Most Planners Lose Trust (Without Realizing It)
By: Tracey Manailescu, co-founder of WPIC Inc. In today’s wedding industry, being talented is not enough.Being organized is not enough.Even delivering a beautiful event is not always enough. The real differentiator, the thing that separates a thriving, respected wedding planner from one who is constantly chasing clients, is trust. And here is the part manyRead More
You Can’t Use That Photo! What Wedding Pros Need to Know About Copyright
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Quick Disclaimer: This article is for educational purposes only and is not legal advice. We are not a law firm. If you require legal guidance regarding copyright or image use, please consult a qualified lawyer. Why This Conversation Matters In aRead More
Rush Fees: What You Should Be Charging and Why
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The rise of last-minute wedding planning has introduced a new reality for wedding professionals: urgency is no longer the exception, it’s becoming the norm. Couples are booking weddings in 3–6 months (or less), expecting the same level of service, creativity, andRead More
Barcelo Resorts Gets WPIC Certified
A Standout Stay at Barceló Maya Grand Resort: A Wedding Planner’s Perspective By: Tracey Manailescu, co-founder and Vice President of WPIC Inc. There are resort experiences that meet expectations, and then there are those that genuinely surprise you. Our recent stay at Barceló Maya Grand Resort, specifically in the newest Riviera section, was firmly theRead More
Last-Minute Weddings: Vendor Survival Guide
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Last-minute weddings are no longer the exception. Unfortunately, they are becoming a consistent part of the booking landscape. Couples are walking in with 8–12 weeks (sometimes less) and expecting a seamless, elevated, fully executed wedding experience. And here’s the reality:You canRead More
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