By: Tracey Manailescu, Co-founder of The Wedding Planners Institute of Canada. If the past few years have taught us anything, it’s that the wedding industry doesn’t stand still. Couples are evolving, expectations are shifting, and technology is changing how we connect, plan, and celebrate. As wedding planners, we cannot rely on what worked even threeRead More
How to Attract Better Clients Instead of More Clients
Why Wedding Planners Need to Stop Chasing Volume and Start Building Alignment by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. One of the biggest mistakes wedding planners make when trying to grow their business is focusing entirely on getting more inquiries instead of attracting the right inquiries. More followersRead More
The Dangerous Advice Wedding Planners Are Getting on Social Media
Why Viral Content Is Not Always Good Business Advice by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Social Media has become one of the fastest-growing sources of inspiration, education, and entertainment for wedding professionals. In just a few minutes, planners can consume endless content about pricing, client communication, designRead More
Non-Disparagement Clauses in Wedding Contracts: What Wedding Planners Need to Know (and Share with Clients)
As wedding planners, we are not just designers, coordinators, or timelines experts, we are also advocates and educators for our clients.
Recently, we’ve seen an increase in non-disparagement clauses being included in venue and vendor contracts. Many couples sign agreements without fully understanding what these clauses mean, and that’s where we come in.
This is an opportunity for planners to step into a leadership role:
Educating clients so they can make informed, confident decisions
You Can’t Use That Photo! What Wedding Pros Need to Know About Copyright
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Quick Disclaimer: This article is for educational purposes only and is not legal advice. We are not a law firm. If you require legal guidance regarding copyright or image use, please consult a qualified lawyer. Why This Conversation Matters In aRead More
Rush Fees: What You Should Be Charging and Why
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. The rise of last-minute wedding planning has introduced a new reality for wedding professionals: urgency is no longer the exception, it’s becoming the norm. Couples are booking weddings in 3–6 months (or less), expecting the same level of service, creativity, andRead More
Barcelo Resorts Gets WPIC Certified
A Standout Stay at Barceló Maya Grand Resort: A Wedding Planner’s Perspective By: Tracey Manailescu, co-founder and Vice President of WPIC Inc. There are resort experiences that meet expectations, and then there are those that genuinely surprise you. Our recent stay at Barceló Maya Grand Resort, specifically in the newest Riviera section, was firmly theRead More
Last-Minute Weddings: Vendor Survival Guide
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Last-minute weddings are no longer the exception. Unfortunately, they are becoming a consistent part of the booking landscape. Couples are walking in with 8–12 weeks (sometimes less) and expecting a seamless, elevated, fully executed wedding experience. And here’s the reality:You canRead More
The Biggest Wedding Planning Mistakes Couples Make (and How to Avoid Them)
by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. Every couple wants a beautiful, seamless, unforgettable wedding day. But behind the scenes, there are common mistakes that can quickly turn excitement into stress, and impact not only the couple’s experience, but their guests’ as well. After 25+ years in theRead More
The Last-Minute Wedding Phenomenon
The Rise of Last-Minute Wedding Planning: What It Means for Couples and Vendors by Danielle Andrews, President and Co-Founder of The Wedding Planners Institute of Canada Inc. For years, the wedding industry operated on a predictable timeline. Couples got engaged, took a breath, and then spent an average of 12–18 months thoughtfully planning their wedding.Read More
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